The Nunc
Check-in before you check-out
By planting a gentle behavioral nudge before you hit “pay”, The Nunc turns impulse into intention — giving you a pause to gather perspective
A quick check-in before you check-out
With three simple steps—sharing your cart, talking it through, and tracking the outcome, The Nunc gives you a quick pause to reflect, consider your options and intentionally commit, before you check-out. Try it for yourself.
Share your finds
We get it. Living your best life means loosening up a little. Before you check out, share what you found. It takes two clicks. We'll meet you on the other side.
Let's talk it through
An army of marketing kapow has brought you to the point of purchase. Another one is waiting to recapture your focus if you leave before completing a transaction. Low-key, we're here as a buffer. Take a moment to consider wellbeing, financial, sustainability or other factors that might put this decision in perspective. Celebrating consumerism might be a moment of fun, but it could also be a trap.
Track your decisions
It's your choice. No judgement. We'll be out of your way in no time, or we can talk it through. Projecting the impact of an alternative decision might help. Record your decison to build a pattern of any habits or triggers.
Meet the marketing machine head-on
Check the alignment between your plans to purchase and your broader goals before you make a payment
Journal your choices
Track your decision, and the influences that guided you there. The Nunc will help you see the patterns.
Make considerate decisions
Consider the other choices. Deciding not to buy now, might be a positive step toward realising your other goals.
Data transparency
You decide what to share with The Nunc. Review the data diagram to see where it's stored, processed and used.
The alt portfolio
Visualise the ways the indulgence might cost you as well as the alternative ways that the money you might have impulsively spent could serve you.
Custom nudges
Synthetic friends are backed by behavioural science, marketing and wellbeing research. They will tailor their style to adapt to your interactions.
Mute the merchant
Inspired by the gambling block that Monzo introduced, Mute the Merchant is a tool (beta) that can be applied to your profile, so that friction is intentionally introduced when you engage in nominated impulsive actions.
Refined Spending Patterns
The reasons for spending are as varied as the products being promoted to you. Taking a moment to consider them and their consequences now might lead to a decision you feel better about later.
Plans for Pause
Start for free and decide if this is a positive sidekick for you. If it is, consider committing to deepen your efforts to build mindful moments into lasting practices
Curious
$0
Get started for free to see if this works for you. This is a 7 day free trial.
- Share your finds
- Receive tips and nudges
- Log your choices
Committed
$4
You are committed to making this change.
- Personalised nudge personas
- Journal your choices
- Actionable insights
Frequently asked questions
Who is The Nunc for?
Anyone who has ever felt a pang of regret after clicking “Buy Now” or a twinge of terror when the credit card statement arrives. Whether you’re battling impulse spending or just want a nudge to keep the long view in sight, The Nunc gives you a quick pause before the payment goes through.
Why take the pause?
Because decisions made in seconds can echo further into the future. A brief, well-timed nudge might help you to step back, check the bigger picture—budget, goals and mood. Choose with intention instead of impulse.
Where does my data go?
Take a look at the data diagram. It shows you the third party services used to store data and the security policies that those service providers adopt. The Nunc is fuelled by an AI engine, which ingests some of your data to develop nudges that might resonate.
What expertise is behind the nudges?
The Nunc blends evidence from behavioural science, personal planning, and consumer-psychology research and then distil it with AI into short, situation-specific prompts, tailored to your circumstances.
Can I see the product roadmap?
For now, the focus is on establishing the core “pause → insight → choice” flow. As soon as a public roadmap worth your time is ready, it will be shared and your feedback will be welcome.
Why are you building this?
Research suggests that 40% of adults are financially illiterate, 90% do not have $400 tucked away for an emergency, and all of us are subject to increasingly personalised targeting aimed at converting a moment of attention into a sale - this project attempts to balance that out a little.
Why the name?
Nunc is latin for now. Latin crops up in odd places. Seeing it can trigger a pause to recognise what it means. The point of The Nunc is to to bring the wide-lens, and offer context beyond the influences that brought you to the check-out state of mind. A pause to consider the longer term might subdue the impulsive triggers to buy things.
Can I get a refund?
No. Try the Curious plan first; then commit to the upgrade if the features genuinely help you. You can cancel at any time up to 1 business day before your renewal is scheduled.
Is this financial advice?
No. The Nunc is a sounding board for your own self-intervention. By pouring a little bit of rain on the right-now parade, these tools might put the impulse in the context of a longer-term view. The Nunc is not a financial adviser and does not provide personalised financial services.