Last updated: 25 June 2025

We are committed to protecting your privacy and ensuring that any personal information we collect is handled in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs). This Privacy Policy outlines how we collect, use, store, and disclose your personal information.

By using our services or visiting our website, you agree to the terms of this Privacy Policy, the Terms of Use and the AI Policy.

The types of personal information we collect include:

• - your name, address, email, and phone number.
• - payment details - if you are not using the Curious (free) plan.
• - business name, ABN, or other company details (if applicable).
• - information related to your use of the website, including IP address and browser data.
• - any other information you provide to us through forms, purchases, or communication.

We collect personal information in several ways, including:

• - when you contact us, make an enquiry, or purchase our products/services.
• - when you subscribe to our newsletters or marketing communications.
• - automatically, through cookies and similar technologies when you visit our website.
• - from third parties, where you have consented or where permitted by law.

We collect your personal information for purposes including:

• - providing and improving our products and services - in your profile, we set out information about the privacy considerations that apply to the collection and use of your personal information.
• - providing nudges, prompts and analysis - these are the core features of the service - they are facilitated by AI and the AI Policy forms part of this policy.
• - processing payments.
• - responding to your enquiries or requests.
• - sending marketing communications (only if you have consented).
• - complying with legal obligations.

We will not sell your personal information. We may disclose it to:

• - our service providers, contractors, and business partners (e.g., payment processors, IT support).
• - regulatory authorities or law enforcement when required by law.
• - a third party if our business or assets are sold, merged, or transferred.

We may provide aggregated, depersonalised analysis of data generated by use of this application to third parties.

We may store or process some personal information using third-party services located outside Australia (e.g., cloud service providers). We use third party database, storage, authentication, analytics, llms, deployment and payment services. Each of these is located outside Australia. Each of these providers has its own terms and policies.

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. While we use secure systems, no data transmission over the internet can be guaranteed as 100% secure.

You have the right to access or request correction of the personal information we hold about you.

We may send you marketing messages if you have given us consent. You can opt-out of receiving these messages by following the unsubscribe link or contacting us directly.

Our website may use cookies and analytics tools (e.g. analytics) to enhance your experience. Cookies help us track usage patterns but do not identify you personally.

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us. DMs are open on X for now.

If you believe we have breached the Australian Privacy Principles, please contact us first. We will respond within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

We may update this Privacy Policy from time to time to reflect changes in law, policy or business operations. The updated version will be published at the top of this page with the effective date.